This is ELF limited edition. It has 32 warm colors. A gift that is only $5.00 dollars. It's that awesome! I stop by Target the other day. I bought this ELF eyeshadow palette. I didn't even notice until I happened to walk by it and saw this shinny thing from the side of my eyes. I stop and turning around to realize that it was ELF's makeup. Yes! The colors are just what I wanted. It's fall now so, I just want to have the natural look everyday. If you haven't seen their website it's www.eyeslipsface.com.